Digital Agency
Creating digital systems with soul. Designed for you, not just for show
Building digital foundations with trust, clarity, and room to grow
Hi, I’m Susan, and I work one-on-one with small business owners who are ready to build or refine their digital presence but don’t want the jargon, overwhelm, or expensive agencies telling them what they “should” be doing.
I don’t just build things. I listen, I organise, and I create systems that are built around you, your family and your business needs. I take a holistic view, looking at how all the pieces of your business fit together so everything works in sync. Not just in the short term, but even as you grow or head towards your business exit plan.
Every step is done with intention, so that when we’re finished, you’re not dependent on me. Instead you’re empowered to run your business with clarity, control and confidence.
Getting Your Digital Foundations Right from the Start
Logo & Branding
Keep everything in sync
Create a look, feel, and voice that reflects who you are and speaks directly to your ideal customers, so every part of your business feels on-brand.
Website Development
Turn clicks into clients
More than just a pretty site, we’ll build a website that clearly shows what you do, guides people where they need to go, and encourages them to take action.
Systems & Processes
Grow without the chaos
Get organised with simple, effective systems that support your business growth and help your team (or future team) stay on the same page.
Social Media & Marketing
Show up with purpose
Create a presence that’s consistent, engaging, and aligned with your brand, so you’re not just posting, you’re building relationships.
Targeted Advertising
Be seen by the right people
Whether it’s Google or social ads, we’ll craft campaigns that reach the right audience, at the right time, with clear goals and no fluff.
How we can work together
We can go through the focused phases, each one fully completed before the next begins. That way, if you need to pause or step away for any reason, you’ll always walk away with something finished and valuable.
A Build-It-Once, Own-It-Forever Approach
You’ll never be left in the dark. I make sure you have full access to everything we create. Your branding, your website, your systems and access to help whenever you need it. So, if something happens and you need to step away for a while, you’ll have everything you need to keep it going or pick back up later.
This is done because I believe in empowering business owners, not keeping them dependent.
The Phases of Creating Great Digital Presence
Phase One: Logo & Branding
We begin with a Strategy Session to understand your business inside and out. Your vision, your goals, your customers, and your personality are very important.
From there, we look at your logo and overall brand identity.
If your branding doesn’t reflect who you are or feels inconsistent across platforms, we address that first. Because before we can build anything, we need to know what your business stands for visually, practically and emotionally.
You’ll walk away with:
- A logo that aligns with your business direction in all formats, including large scale printing.
- An extremely concise branding guide that all team members can follow (colours, fonts, tone of voice, visual style, and AI prompts)
- Consistency across all of your touch points digitally and physically.
You can stop here if needed. You’ve got a foundation to build from.
Phase Two: Website Development
With your branding in place, we move onto your website, your digital home.
This is where we align the customer journey with your business goals. Whether your clients come in via referrals, social media, or funnels, your website will reflect their needs and guide them to take action.
You’ll walk away with:
- A website that’s in line with your branding and customer journey
- Clear navigation, calls to action, and structure that supports your business funnels
- Ownership and training so you’re confident managing it
Want to stop here? That’s fine. You’ll have a strong online presence.
Phase Three: Systems & Processes
Behind every good business is a set of easy-to-use systems.
We’ll look at your day-to-day workflows and build simple, sustainable processes to help your business grow, without growing your stress.
Whether that’s automations, booking systems, or content planning tools, this phase is all about making your business work for you.
You’ll walk away with:
- Tailored tools and systems just for your style of work and working intentions
- Clear processes to support your team and future growth
Less mess, more flow because chaos isn’t a business model
Phase Four: Social Media & Marketing
When everything else is aligned, we can focus on visibility.
Together we’ll build a marketing strategy that reflects your brand, speaks to your ideal audience, and feels manageable, whether you’re DIY-ing or handing it off to a team.
You’ll walk away with:
- Templates and guidance for social media
- Strategies that match your capacity and goals
- A clear plan to move forward
This phase is optional, and sometimes clients swap it with Phase Three depending on needs.
Phase Five: Advertising in the Right Direction
Once your systems are in place and your website is doing its job, it’s time to amplify your visibility. Whether you’re after more leads, more bookings, or better local recognition, this phase is about placing your business in front of the right people—on purpose.
I bring my expertise in Google Ads and Google Business Profile optimisation (local SEO gold!) as well as targeted Facebook and Instagram campaigns. We’ll create marketing that’s smart, intentional, and built to convert—not just noise for the sake of it.
You won’t get sold into monthly retainers you don’t need. Instead, you get campaigns tailored to your goals, delivered with clarity and results you understand.
Less shouting, more shining.
This phase is optional and only comes after the foundations are rock solid. Let’s make sure everything is aligned before we turn up the volume.
Get the Right Digital Presence, Built to Fit Your Business
You’re a service-based small business with a couple of staff and maybe an office-style setup.
You’re not here for fluff or jargon, you want structure, clarity, and practical solutions that support your growth.
You’re looking for someone who listens, understands your business, and works with you to create systems that actually fit. Not someone who takes over or dictates how it should be done.
If that sounds like you, there’s a good chance we’ll work really well together.
Let’s chat
Because I only take on a few clients at a time, this isn’t about volume, it’s about doing meaningful work with people I genuinely want to support.
If you’re ready to bring order, clarity, and confidence to your business, let’s start with a strategy session and see where it leads. Book a quick chat with me, email here or leave a message on the phone. 0438 111 174